When I was a little girl I would often accompany my mom to the bank. She was in her 40s and had been living in the small town where I grew up for 20 years. She obviously went in to the bank quite frequently, as was evidenced by the reception she got when she arrived. She knew most of the tellers by name, and they knew her. “Hello Mrs Gordon,” they would say. “Hello Mavis,” replied my mother, “how’s your husband? Feeling better?” And so it would continue until she left, after having greeted all the tellers, the bank manager and, often, fellow clients.
Fast forward 30 years.
I am now the same age, and have been living in the same city for 10 years. I frequent the same bank a few times a month. But when I walk through the security barrier and look around at the tellers behind the bullet-proof glass, I don’t recognize anyone. What happens to them? Are they quietly recycled in the dead of night? And the bank manager seems to change just when you start getting to know each other. No doubt a deliberate tactic to ensure that they don’t do you any favours by way of extended overdrafts or credit holidays.
Nowadays we don’t really need to go to the bank very much. Now we have Call Centres.
Thank goodness for these paragons of efficiency. Thankfully I have loads of spare time to go through the IVR (interactive voice response) options, figure out whether I need Sales, Accounts, Telephone Banking, Internet Banking, PUK numbers, or listen to various computerized options. Ok, sometimes I have to wait quite some time to speak to a “consultant”, but at least I can talk about what’s bothering me and they can instantly sort it out with the power to negotiate on behalf of their company. That’s why these 20-something Generation Why “consultants” are put there along the front-line of customer service. Not, as many think, as a buffer to protect the management from their clients. No, they are skilled, trained representatives of their organization, able and willing to resolve your issue in record time. And all it takes is an hour or two of holding on while I get routed between departments and IVR voice prompts.
Last week it took me less time to drive to the Sea Point Telkom centre to apply for an ADSL line, that it took a friend of mine to do exactly the same thing on the phone. It’s ironic – a phone company that doesn’t answer their phone!
God bless technology.
God bless automation.
























